Originally from Cape Town, South Africa, my career has been an exciting journey over the past 13 years. This period has allowed me to significantly grow my skill set and apply myself across all disciplines involved in bringing products from concept to launch, or scaling them for broader impact. It's a challenging but rewarding process that always benefits from a strategic and nuanced approach.

Currently, my focus is on enhancing design systems, mentoring colleagues, and designing effective digital products – including websites, desktop, and mobile applications. My objective is to ensure these products consistently achieve their goals and deliver outstanding user experiences. With the rapid advancements in AI, I'm actively integrating its capabilities to optimize both market offerings and my own design workflows. This comprehensive approach also involves a thorough understanding of user personas, scenarios, storyboarding, design sketching, and rapid prototyping, along with the expertise to apply each technique effectively.

This portfolio site serves as a testament to my extensive career, highlighting some of my most impactful work. You'll also discover a few projects that hold a special place for me, whether due to the sheer enjoyment of their creation or the satisfaction of seeing the positive impact they had. As this site is continually evolving, please feel free to let me know if you have any feedback or suggestions.